Friday, March 20, 2009
Discussion Question
Sunday, March 15, 2009
"Friends" and the Media
Media influences on family
Keeping Up with the Joneses
Families around the world are becoming more and more similar now a days through influence of the media illustrating an impression towards children and family norms. Throughout the history of human civilization, there has been a prevailing motif of neighborly competition. At its root, it is a drive for social acceptance. This is best shown by the advent of television commercials and the respective toy phenomena that now rock elementary schools all over the world. Before television and other forms of mass communication, neighborly competition was left to just that—neighbors. This predictably led to diversification among children’s toys across the world. This can be shown at almost any antique auction, where old handcrafted toys from exotic countries are kept in pristine airless boxes that exude their extravagant price. But here in the beginning of the twenty-first century, that diversification is quickly disappearing. Especially now that the internet is merging with television through complex video gaming systems like the Xbox 360 and Play station 3, kids are playing the same games all across the world with each other. And thus, the difference between a family in Japan, a family in Bosnia and a family in America is evaporating.
Culture generates through interaction, and before mass media the only interaction possible was physical. From small and subtle things like borrowing spices to gathering together to sing Christmas carols, a sense of neighborhood grew up slowly and in tightly-knit circles. These days the physical boundary is no longer an obstacle, starting with the telegraph and moving all the way to talking via satellite telephones, electronic mail and blogs. Unfortunately, however, this technology is still only available to countries with sufficient infrastructure. Many countries lack clean drinking water, hospitals and highways. In these impoverished nations, establishing a steady and accessible internet connection is not a practical project. This is especially an issue considering the rate at which technology advances; the best computers twenty years ago are now hardly useable. This leaves those countries completely in the dust, literally generations behind countries using the digital superhighway. This creates a drastic difference in appearance between societies with this technology, and those without. And so while connected countries become much more tightly bound, other nations and other people are falling farther and farther behind both economically and socially.
As humans and our societies evolved, being in good standing with your neighbors was a matter of life and death. As many Calvin and Hobbes cartoons gleefully pointed out, we humans would not last long in the jungle. Our survival depends on using our largest evolutionary advantages, namely our tool-making hands and complex language systems. Being a social outcast during cave-dwelling eras would quickly mean extinction, and so humans have been conditioned both genetically and psychologically to avoid being a social outcast. As global cultures converge and are subsequently capitalized, the scope of a neighborhood goes beyond physical bounds. The children of the past few decades born in these societies are especially affected by this. This is because of commercials. As any parent of the television age knows, children’s commercials are incredibly effective. And now children from all over the world are being shown advertisements for the same products. These products are also so complex and versatile that their appeal does not fade over time. So the children growing up with these digital neighborhoods will grow into a full-fledged online community, as we are already seeing today.
Is this new trend of assimilation a step up from the differentiated cultures that dominated at one time? How far will the wealthier countries lead over the less developed? Will the idea of a universal ideal family emerge out of this digital neighborhood?
By Jamie Goulart
http://www.youtube.com/watch?v=iPh_CHP77kohttp://www.youtube.com/watch?v=tAfANb2Cs9Q